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Commentary
The Talent Revolution: 19 Industry Leaders Predict The Future Of Talent Management In 2025
December 16, 2024The talent management industry is undergoing significant transformations, driven by the rapid growth of the creator...
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Commentary
The Link Between Brand Awareness And TikTok Performance [REPORT]
December 16, 2024New research from Tracksuit and TikTok demonstrates a strong correlation between brand awareness and advertising conversion...
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Platform
House Committee Tells Apple, Google To Prepare To Remove TikTok From Their App Stores On January 19
December 16, 2024Members of the House Select Committee on China have directed Apple and Google to prepare for...
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Brand
NBA Creator Cup: Streetball Legend The Professor And Lethal Shooter Draft Star-Studded Teams
December 16, 2024The NBA Creator Cup featured basketball skills trainer Chris “Lethal Shooter” Matthews and streetball icon The...
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Influencer
Swedish Influencer Matilda Djerf’s Fashion Brand Comes Under Fire For Employee Bullying Allegations
December 16, 2024Djerf Avenue, a Swedish clothing brand founded by social media influencer Matilda Djerf, faces allegations of...
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Influencer
Logan Paul Announces WWE Exit
December 16, 2024Social media personality and WWE superstar Logan Paul announced his retirement from professional wrestling during his...
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Commentary
Nearly Half Of U.S. Teens Say They’re Online ‘Almost Constantly’ [REPORT]
December 16, 2024A new Pew Research Center survey reveals that 46% of U.S. teens report being online “almost...
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Platform
Unpacking TikTok Shop’s New Creator Education Resources
December 16, 2024TikTok Shop recently introduced new tools and resources aimed at helping e-commerce creators understand and avoid...
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Influencer
Building The Future Of Podcasting With Stephen Perlstein
December 16, 2024Stephen Perlstein, SVP of Business Development at Libsyn, has spent over a decade helping transform podcasting...
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Technology
Agentio: How Two Tech Veterans Built A Platform That Has Creators Getting Multiple Bids From Top Brands Within Hours
December 16, 2024Through their automated platform, New York-based startup Agentio has developed a system that standardizes how brands...
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Brand
How TDAY Aims To Build Gen Z’s ESPN And Rewrite Sports Media For The Next Generation
December 13, 2024Justin Leusner is creating a new model for sports media aimed at Generation Z viewers. As...
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Influencer
Digital Big Sister: Why Vi Luong Made A Leap from Corporate Marketing Into Content Creation
December 13, 2024Vi Luong transformed from a marketing professional to a successful content Creator by using her college...
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Brand
Final 75,000 MetroCards To Feature NYC Social Media Stars Before System Goes Digital
December 13, 2024The Metropolitan Transportation Authority (MTA) has announced its final commemorative MetroCard release, featuring prominent New York...
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Brand
Panasonic Taps Awaken For UGC & Influencer Marketing Campaign To Promote Shaver Range
December 13, 2024Panasonic has partnered with independent agency Awaken to launch its new compact shaver range in Australia...
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Platform
With TikTok’s Future Uncertain, This New Social App Is Giving Students A Private Space To Share
December 13, 2024A new social media platform called Connyct has launched with expanded access for college students, positioning...
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Commentary
New Global Study Reveals: 360M Digital Creators Generate Nearly $370B Economy, Rivals GDP Of Hong Kong
December 13, 2024Digital creators across 20 countries generate $368 billion in annual revenue, comparable to Hong Kong’s GDP,...
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Platform
YouTube Rolls Out AI Dubbing In 9 Languages For Creators
December 13, 2024YouTube has expanded automatic dubbing capabilities for hundreds of thousands of channels in its Partner Program,...
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Influencer
BuzzFeed Sells ‘Hot Ones’ Studio To Investors Including Sean Evans, Soros Fund In A $82.5M All-Cash Deal
December 13, 2024BuzzFeed Inc. has agreed to sell First We Feast, the studio behind the popular YouTube series...
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Platform
YouTube Begins Testing Multiplayer Feature For In-App Gaming
December 13, 2024YouTube is expanding its gaming presence by introducing multiplayer capabilities to its “Playables” platform, allowing users...
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Agency
How LaToya Shambo’s Black Girl Digital Is Making Strides In Influencer Marketing When Terms Like DE&I Fall Out Of Favor
December 13, 2024With 18 years of advertising and marketing experience, LaToya Shambo identified a critical gap in the...
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Brand
Fashion Retailer MandM Launches Influencer Ambassador Collective To Transform Budget Shopping
December 12, 2024MandM, a fashion and sportswear retailer specializing in discounted brand-name merchandise, has announced the launch of...
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Platform
Snapchat+ Unwraps Custom App Themes For A Holiday Makeover
December 12, 2024Snap Inc. has announced a suite of new features for its Snapchat+ subscription service, expanding customization...
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Platform
Content Showing People In Casual Clothing Boosted Video Watch Rates By Nearly 40% In Professional Ads, LinkedIn Reports
December 12, 2024Business-to-business marketers are seeing higher engagement rates when featuring casual attire and authentic emotional expressions in...
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Platform
YouTube Announces Main App Improvements For Creators, Simplified Channel Page And Analytics
December 12, 2024YouTube is launching significant updates to its main app, introducing streamlined channel pages and enhanced analytics...
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Platform
TikTok Shop Opens For Business In Ireland
December 12, 2024TikTok has launched its e-commerce platform TikTok Shop in Ireland, offering exclusive access to Ireland-based businesses...
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